Neuschwanstein CastleLoading licensed destination gallery
High crowd expectedLimited parkingPeak period
Fighting overtourism across the AlpsToo crowded? Find a better
Too crowded? Find a better
Alpine alternative.
GemGo redirects visitors from overcrowded Alpine hotspots towards personalised, less crowded places and better visiting times — rewarding choices that spread tourism benefits across local communities.
Personalised for youBetter times, less crowdSupporting local communitiesGemPoints
Location, available time, interests, mobility, difficulty, weather and crowd preference.
Loading Alpine terrainIllustrative crowd scenario · not live data© OpenStreetMap · © OpenTopoMap
Falkenstein Ruin PfrontenLoading licensed destination gallery
Lower crowd expectedAbout 30 min awayComparable castle experience+60 GemPoints
Choose this alternativeWhy it mattersGemGo helps distribute tourism pressure and benefits more evenly across the Alps.
Less pressureon overcrowded hotspots
More benefitsfor local communities all year round
Better experiencesfor visitors in harmony with the Alps
Data for actionfor destinations and policy makers
Popular plans concentrate pressure.
GemGo does not ask visitors to travel less. It helps them choose better.
How it works
From an intended hotspot to a better Alpine experience
GemGo stays focused on one decision: finding a compatible alternative that the visitor will genuinely value.
Tell us what you are looking for
Location, available time, interests, mobility, difficulty, weather and crowd preference.
Less than one minuteChoose a better alternative
Three motivated options, including travel time, honest trade-offs and comparison with the original plan.
A better experience, not just a quieter oneVisit, verify and earn
Complete the experience, verify the visit and earn GemPoints with participating local partners.
One clear reward currencyFind a better alternativeThree motivated options, including travel time, honest trade-offs and comparison with the original plan.Meet the teamGemGo began at the EUSALP AI Hackathon and is being developed as a practical system for visitors and territories.PrivacyDemo content and institutional metrics are clearly identified where not based on live operations.